King of Retail 2 is a third-person retail tycoon — a DEEP business simulation where every decision, from floor plan to staff roster to product mix, shapes whether your stores thrive or fail.

Everything, from floor space, to shelf stock to products carried, even wall designs and employee affect your store’s appeal, sales, and profitability.

Simulated down to the finest detail, you’ll experience the challenges, decisions, and successes of a business owner, whether you start from the bottom or build up a bustling business empire!

YOUR STORE, YOUR RULES

Design stores from the ground up with King of Retail 2’s in-game design tools. 

Customize store layout, building materials, textures, windows, and build a flow for your store to get customers in the door and through the shopping lines.

Build stores as big as your ambitions. Add multiple levels to create huge shopping centres, and connect floors with elevators and escalators. There is no limit to the styles and designs you can incorporate into your store.

AN EXPANSIVE WORLD TO CONQUER

A fully realized city is yours for the taking. Your choice of location determines what types of customers are nearby, what they buy, and what their tastes are when shopping.

Every building and every location within King of Retail 2 can be expanded into retail space. City layout and income levels play a factor in whether your next store will be a humble corner store, or a multi-level department store in the middle of downtown.

As your stores grow, you can expand into new neighborhoods, and diversify your business model to tackle new markets, from street fashion to high-tech gadgets. 

FULLY FUNCTIONAL TEAMS

Hire, organize, and put your employees to work. Employees are independent workers and the backbone of your business, with their own behaviours, habits, and interests. 

Poor employees are a drain on your bottom line, neglect their duties, and pull poor sales, while good employees can be promoted, mentored, and eventually given the responsibility of managing stores on your behalf.

Whether you’re an entrepreneur who likes to do the dirty work alongside the team, or a big-thinker who knows how to delegate, your employees are there to build your business and bring the world of King of Retail 2 alive.

FROM CONCEPT TO PROFIT

Customize, stylize, and upload your designs to define your brand.  King of Retail introduces powerful in-game design tools for store, shelf, and more.

With Steam Workshop integration, you can upload, share, and explore new designs for your store directly from the game.

WHAT ELSE IS IN KING OF RETAIL 2?

King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience.

• A fully simulated retail experience, from Corporate HQ down to Point-of-Sale!

• A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace.

• A fully simulated retail world, with local trends and preferences, market forces and seasonality to account for in your business strategy.

• Customisable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings.

• A fully-featured in-game Display Designer.