Read the market. Or write it.

You're in charge of a company. You have a target, a board of shareholders with very little patience, and personal bills to pay. Balance every force in play.

Market Fit is a turn-based economic strategy game. Every turn, each company runs an advertising campaign on the good of its choice. Whoever runs the strongest campaign decides which product gets in line to trend over the turns ahead. Whoever reads the trend wins; whoever writes it never has to read it.

Every turn, a decision

Advertising. Decide how much money you put into the marketing campaign for the good of your choice. The biggest campaign puts that good in line to trend. When its turn comes, its price takes off.

Production. Buy, rent and upgrade factories. Production capacity raises your supply. And that's a good thing — as long as there's real demand for it.

Sales. Spend on logistics to sell at the highest price. Every unit sold drives demand down. Sit it out, and you can be the architect of your own ruin.

Close. At the end of the round, every company reports its performance, dividends are paid, you collect your salary and the stock market opens. This is where you make the management calls that shape not just your standing with the board, but your own bottom line.

Your salary, your responsibility

Your personal worth and the company's are two different numbers, and the board only watches one. You have to propose to the shareholders how the company's income is split three ways: reinvestment, dividends and your salary. You decide how much to take out before board confidence drops far enough to fire you. Draining the company works right up until it doesn't.

Deals you won't be telling the board about

Between turns, corrupt figures may come looking for you — with interests that run against your company's. In exchange, you'll enjoy certain "improvements to your personal worth". Taking those deals, and honoring them, is your call.

Upgrades that actually help

Upgrade the company, make your life easier and take care of what really matters: making the company profitable filling your own pockets.