● About This Game

Save Ruika! — Looping with a Losing Heroine is a choice-driven time-loop visual novel where you relive the same story over and over, collect Bad Endings, and try to save Ruika.

In the final episode of the anime Kirameki★Actors, you watch as Ruika Harumachi—a bright, devoted girl who tried harder than anyone—has her heart broken and ends up sobbing alone in the clubroom.

“I want to save Ruika.”

The moment you make that wish, you suddenly find yourself inside the anime.
Standing right in front of you is Ruika herself, moments after her heartbreak.

And then, somehow, the two of you leap back in time to the beginning of the story—

Now you can change everything.
Now Ruika might still have a chance to win.

But no matter how many times you start over, Ruika keeps losing in love.
Keep her rival away. Change the course of the story. Try every plan you can think of...
Somehow, something always goes wrong.

And yet, Ruika refuses to give up.
She cries, she gets mad, she picks herself back up—and keeps fighting against fate.

Keep going, keep going, Ruika.
You look so cute when you're crying!

...Will she ever find her happy ending?

● Story

You find yourself in the world of Kirameki★Actors, an anime centered on a struggling high school drama club.

Itsuki Imai is the anime's protagonist, a former child actor.
Shiraha Fuyutsuki is the main heroine destined to end up with him.
And the girl who brought both of them into the drama club is your favorite losing heroine, Ruika Harumachi.

In the original anime, Itsuki and Shiraha are drawn together as though they were meant for each other.
Ruika supports them both—and ends up with a broken heart.

But what if you could act before they fall for each other?

Ruika recruits you as her partner, and together you set out to rewrite the story and make sure she ends up with Itsuki instead.

Unfortunately, changing the story is easier said than done.

You originally planned to support Ruika from the sidelines, but before long, you're dragged right into the plot yourself—joining the drama club, growing unexpectedly close to Shiraha, and causing all kinds of unforeseen changes.

Worse still, Ruika's plans fail one after another.
No matter how many times you loop, she somehow finds a new way to lose.

Every reset breaks Ruika's heart all over again.
But she still refuses to surrender. She cries, gets angry, gets back on her feet, and tries again.

“No way! This doesn't count! Next time, I'm definitely going to win...!”

Can Ruika finally become the heroine who wins...?

● Characters

You (in the Anime World) & Ruika

Ruika Harumachi

The losing heroine of Kirameki★Actors.
Bright, devoted, caring, expressive, and fiercely competitive.

She was the one who invited both her best friend Shiroha and Itsuki to join the drama club—but in the original story, the two of them end up together, leaving Ruika alone with a broken heart.

She gives you the nickname “Cupy” after your sudden appearance and tries every scheme she can think of to defy fate and become the heroine who finally wins.

You (Name Customizable)




Default Name: Hikage Urakata

A viewer of the anime Kirameki★Actors.
Immediately after witnessing Ruika's heartbreak,
your wish to save her somehow pulls you into the world of the story itself.

Supporting Characters — Itsuki, Shiraha, Kaname & Fuwari

Itsuki Imai

The protagonist of Kirameki★Actors and the boy Ruika has fallen for.
Once a famous and exceptionally talented child actor, Itsuki left show business after the relentless schedule and pressure made it difficult for him to hold on to his sense of self.
Somewhat guarded and socially withdrawn, he has become isolated even at school.
But after Ruika invites him to join the drama club, he slowly begins to find his way back to acting.

Shiraha Fuyutsuki

The main heroine of Kirameki★Actors, who ends up with Itsuki in the original story.
Quiet, elegant, and talented at seemingly everything,
Shiroha joins the drama club after being invited by Ruika—and discovers something she genuinely wants to pursue for the first time in her life.
Ruika is her closest friend, and Shiroha has absolutely no desire to hurt her.

Fuwari Natsuno

The drama club's only first-year student, a laid-back underclassman who mainly handles sound.
She always seems sleepy and absentminded, but she's surprisingly observant—and sometimes casually points out exactly what everyone else is trying not to say.
She may look like the cute little-sister type, but she also has a curious and somewhat sadistic streak.
She isn't afraid to poke her nose into her seniors' love lives, either.

Kaname Akiba

The dependable president of the drama club, responsible for both writing and directing their productions.
Calm, capable, and extremely popular with the other girls at school, Kaname can be strict when training her club members, but she pays close attention to each person's individual strengths and talents.
She is the central figure holding the drama club together.

● Features

• A choice-driven time-loop visual novel about saving a losing heroine who keeps getting her heart broken

• A short, fast-paced visual novel with a strong comedic tone

• Unlock the True Ending by collecting every Bad Ending

• Ruika Harumachi: an expressive heroine whose dramatic reactions are half the fun

• A youthful school-club rom-com atmosphere centered on a struggling drama club

• A story combining losing heroines, time loops, time travel, a story-within-a-story, and theater

● Recommended For Players Who...

• Enjoy visual novels built around collecting Bad Endings

• Like romance adventures and school-life rom-coms

• Want a short game that still delivers a satisfying, complete story

• Enjoy comedy-focused visual novels

• Love losing heroines who are so unlucky you can't help but laugh, yet so lovable you can't help but root for them

• Enjoy time-loop stories where failure is part of the fun