Honesty is expensive. Cheating is profitable — until someone notices.

You own a small shop in a quiet town. The shelves are half empty, the milk is past its date and the rent won't pay itself. Luckily, a price sticker peels off just as easily as it goes on.

Run the shop with your own hands

• Order stock from suppliers, unpack crates and fill the shelves

• Set prices, work the cash register and count out change by hand

• Move furniture and arrange the shop however you like

Cheat, if you dare

• Stick a fresh expiry date over the old one and sell yesterday's food as new

• Give back a little less change and hope nobody counts

• Every trick pays off right now — and may cost you later

A town that remembers

Residents live their own lives, walk the streets and notice your shop. Each of them remembers your prices, how fresh the food was and whether you cheated them. Treat people well and they come back. Sell them spoiled milk and they tell the neighbours.

Advertise your way

Draw your own flyers — anything you want — and stick them up around town. The right spot on a busy corner can bring in half the neighbourhood.

Living world

• Full day and night cycle with changing weather

• Open in the morning, close at night, sleep and start again